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Keywords: Altruism
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (6): 1083–1098.
Published: 23 January 2024
... the research objectives by analyzing qualitative data from in-depth interviews with a diverse sample (N = 48). Findings The findings indicate that altruism, impression management, matching ideologies, message appeal and perceived source power are the critical motivations for individuals to share...
