Keywords: Anthropomorphized notifications
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (1): 91–107.
Published: 30 May 2025
...Yiling Li; Inseo Hwang; Jeonghye Choi Purpose The purpose of this study is to examine how anthropomorphized notifications with different emotional tones (neutral, positive and negative) influence app engagement in a dog-walking app. Specifically, it explores the differences in user responses...

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