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Keywords: Anti-haul video
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Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (1): 86–103.
Published: 11 February 2021
... channels. It is commonly accepted that the origin of anti-haul video proliferation traces back to Kimberly Clark with her video titled “What I’m not gonna buy-Holiday 2015” (Clark, 2015). At the beginning of the video, Clark talks about having a “transcendental experience” while watching videos about...
