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Keywords: Appreciative engagement
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Journal Articles
The impact of product evaluation on appreciative engagement in social free sampling: a persuasion knowledge model perspective
Available to Purchase
Journal of Research in Interactive Marketing (2025) 19 (6): 936–951.
Published: 07 January 2025
... using Poisson regression models. Findings SFS evaluation is negatively associated with readers’ appreciative engagement. We also found that higher emotional intensity in SFS reports or higher reputation of the trial user mitigates the negative effect of the product evaluation. However, when...
Includes: Supplementary data
