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Keywords: Artificial intelligence-enabled personalization
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Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (5): 663–680.
Published: 18 July 2022
... on the touch points of the customer journey and understanding the customer's interaction with AIP along that journey help to draw a rich picture of the role of AIP in shaping interactive marketing. Artificial intelligence Artificial intelligence-enabled personalization Interactive marketing Customer...
