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Keywords: Attention
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (6): 830–846.
Published: 24 September 2025
... intention through parallel psychological and physiological pathways. Design/methodology/approach A laboratory eye-tracking experiment (Study 1) was conducted to examine the attentional mechanism through which form realism influences purchase intention. Studies 2–4 employed scenario-based online...
