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Keywords: Auctions
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (2): 96–109.
Published: 01 June 2012
...Füsun F. Gönül; Peter T.L. Popkowski Leszczyc Purpose Online auctions, which have become an important aspect of online sales, are generally regarded as stand‐alone events. However, in contrast to offline auctions, online auctions can be subject to the presence of simultaneous competing auctions...
