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Keywords: Augmented-reality
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (3): 358–386.
Published: 15 July 2024
... distance and experiential value in Martech servicescape (such as augmented reality [AR]). Design/methodology/approach We employed mixed methods research to clarify the research question. In Study 1, we conducted a systematic literature review of psychological closeness (PC) using a bibliographic...
