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Keywords: Behavior intensity
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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (3): 384–402.
Published: 16 September 2021
... by using a sample of 235 participants. Findings Results show that idea innovativeness positively influences perceptions of symbolic design, while behavior intensity has a negative influence. The studies verify that innovativeness interacts with intensity to affect perceptions of symbolic design...
