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Keywords: Beliefs
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Journal Articles
Journal of Research in Interactive Marketing (2011) 5 (2-3): 116–129.
Published: 07 June 2011
...), perceived usefulness (PU) and attitude toward using the system (Figure 1). Both PEU and PU are beliefs impacting on attitude, whereas PEU has also a direct influence on PU (Davis, 1986). A later development of TAM included the BI to use as a new variable that would be directly influenced by PU and attitude...
