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Keywords: Blogs
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Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (2): 200–222.
Published: 11 February 2021
... rights only Online consumer behavior Customer value Services marketing Financial services e-commerce Consumer behaviour internet Service quality Information technology Eservice quality Blogs Digitalizations Digital technologies are revolutionizing service ecosystems (Dahl et...
Journal Articles
Journal of Research in Interactive Marketing (2018) 12 (1): 94–104.
Published: 19 December 2017
...Deborah A. Colton Purpose The purpose of this study is to examine the antecedents of consumers’ attitude toward corporate blogs. The antecedents include credibility, involvement and attitude toward the corporation. Blog is one marketing communications tool that has seen considerable growth...
Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (1): 27–41.
Published: 23 March 2012
... empathetic ways. © Emerald Group Publishing Limited 2012 Blogs Customer relationship management Complaints Microblogs Twitter Social CRM Brand trust Brand benevolence Online branding By responding, companies are participating in person‐interactivity, the type of interactivity...
