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Keywords: Brand credibility
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Journal Articles
From pixels to engagement: examining the impact of image resolution in cause-related marketing on Instagram
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (4): 709–730.
Published: 09 January 2024
... of brand credibility and information costs saved, subsequently leading to positive brand attitudes, purchase intentions and increased Instagram engagement. Processing fluency mediated image effects on brand credibility, while individual differences in visual sensitivity moderated the image effects...
