Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-4 of 4
Keywords: Brand engagement
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal of Research in Interactive Marketing 1–17.
Published: 23 February 2026
... brands with a self-enhancement concept. Chatbots Brand concepts Brand engagement Perceived fit National Social Science Foundation of China 24BGL128 2025 Wuyi University “Regional and Country Research” Special Project QYGB2514 National Natural Science Foundation...
Includes: Supplementary data
Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (2): 307–332.
Published: 12 August 2024
...Sara Herrada-Lores; Mariola Palazón; M. Ángeles Iniesta-Bonillo; Antonia Estrella-Ramón Purpose This research analyses how dialogical communication on social media enhances the effectiveness of sustainability messages in terms of brand engagement and purchase intention. Dialogical messages...
Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (3): 351–391.
Published: 20 September 2019
... exposed to numerous ways to engage with brands online (e.g. liking, commenting, sharing, and posting content; Tsai and Men, 2017 ; Triantafillidou and Siomkos, 2018). New approaches to consumers’ online (i.e. digital) brand engagement have been added to the existing ones (see Table I for a select...
Journal Articles
Journal of Research in Interactive Marketing (2013) 7 (2): 86–99.
Published: 31 May 2013
...Don E. Schultz; James (Jimmy) Peltier Purpose Academics and the business community are interested in learning how social media can benefit (or harm) consumer‐brand engagement. As more branding activity goes social, marketers are not always welcome in all social media spaces. In this invited...
