Keywords: Brand personality
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Journal Articles

Algorithmic persuasion in AI personalization: the role of moral disengagement in shaping ethical judgment and brand responses

Israk Fabian Hasan
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing 1–22.
https://doi.org/10.1108/JRIM-01-2026-0054
Published: 12 June 2026
... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Ethics Brand personality Business intelligence Consumer behavior internet Marketing ethics Marketing psychology Personalization Funding: The authors received no specific funding for this work...
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Journal Articles

The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention

Chenyu Gu, Xiaoxia Li, Qian Xiang
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2026) 20 (6): 886–905.
https://doi.org/10.1108/JRIM-05-2025-0265
Published: 10 October 2025
... boundary conditions behind these effects. Design/methodology/approach Three experiments were conducted using AI-generated advertisements across different product categories. A 2 (AI disclosure: disclosed vs. non-disclosure) × 2 (advertising appeal: emotional vs. rational) × 2 (brand personality...
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Includes: Supplementary data
Journal Articles

Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes

Ai-Zhong He, Yi Cai, Ling Cai, Yu Zhang
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2021) 15 (3): 419–440.
https://doi.org/10.1108/JRIM-08-2019-0128
Published: 15 June 2021
...Ai-Zhong He; Yi Cai; Ling Cai; Yu Zhang Purpose This paper studies the relationships among consumers’ perceptions of brand personality, consumers’ brand attitudes and brand-owned social media content marketing (SMCM). The moderating effect of the brand content relevancy was also assessed...
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