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Keywords: Brand post
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Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (2): 336–358.
Published: 31 May 2021
...Zalfa Laili Hamzah; Hazwani Abdul Wahab; Muhammad Waqas Purpose The purpose of this study is to identify the customer perceptions of social media brand post characteristics that drive consumer engagement with the brand post. Furthermore, this study identifies the customer-brand relationship...
