Keywords: Buyer behavior
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Journal Articles

Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement

Mohamed H. Elsharnouby, Jasmine Mohsen, Omnia T. Saeed, Abeer A. Mahrous
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2021) 15 (4): 571–591.
https://doi.org/10.1108/JRIM-05-2020-0107
Published: 31 May 2021
... and brands. Originality/value Little attention has been paid to examine the RNI and linking it with brand knowledge and brand involvement in online communities’ context, thus, the current research is conducted. Interactivity Brand Relationship marketing Buyer behavior Customer knowledge management...
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Journal Articles

Analyzing the effects of visual aesthetic of Web pages on users’ responses in online retailing using the VisAWI method

Masoud Ramezani Nia, Sajjad Shokouhyar
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2020) 14 (4): 357–389.
https://doi.org/10.1108/JRIM-11-2018-0147
Published: 08 October 2020
... © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Online consumer behavior Retail marketing Consumer behavior Customer service Retailing Retailing online Consumer shopping Buyer behavior Web aesthetics Stimulus–organism–response theory method...
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Journal Articles

The intentions to use social commerce from social, technology, and personal trait perspectives: analysis of direct, indirect, and moderating effects

Yonathan Dri Handarkho
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2020) 14 (3): 305–336.
https://doi.org/10.1108/JRIM-10-2018-0137
Published: 16 September 2020
... Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social media marketing Consumer generated advertising Structural equation modeling Social networking sites Buyer behavior The popularity of social network sites (SNS) has led...
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