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Keywords: Buyer-seller sales research
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Journal Articles
Journal of Research in Interactive Marketing (2016) 10 (1): 17–32.
Published: 14 March 2016
... CRM Sales force management B2B marketing Sales 2.0 Buyer-seller sales research Technology expectations Sales 2.0 is an evolving paradigm for business-to-business (B2B) selling and relates to the use of enabling technologies combined with leading sales processes to improve business results...
