...@uww.edu 19 05 2020 09 08 2020 22 09 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social media marketing Social networks CRM Customer value Online branding Business to business marketing Sales force management Value...

... CRM Sales force management B2B marketing Sales 2.0 Buyer-seller sales research Technology expectations Sales 2.0 is an evolving paradigm for business-to-business (B2B) selling and relates to the use of enabling technologies combined with leading sales processes to improve business results...

..., and the proliferation of mobile customer relationship management (mCRM) applications, may lead to increased CRM adoption and higher returns on CRM technology investments. The purpose of this study is to attempt to extend the current literature by developing a model of mCRM antecedents and outcomes by incorporating...

... (CRM) or company data, experiment); type of setting (business-to-business, business-to-consumer, both); and if paper included some type of performance variable (sales or profitability), graduate assistants ascertained if the performance measures were direct (coming from the company’s system...