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Keywords: CUI
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (1): 132–157.
Published: 13 June 2024
... (CUI). An online questionnaire garnered 280 responses from China and 207 responses from Indonesia. Data collection employed a combination of purposive and snowball sampling techniques. This research utilized structural equation modeling through the analysis of moment structures (AMOS) 27 software...
