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1-4 of 4
Keywords: Cause-related marketing
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (2): 267–285.
Published: 05 September 2025
...Sann Ryu Purpose This study examines how visual cues in cause-related marketing (CM) content on social media – such as face disclosure and selective focus – affect users’ engagement, including sharing intentions and participation, via perceived privacy concerns. Design/methodology/approach...
Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (1): 30–48.
Published: 18 March 2025
... Qadri can be contacted at: Usmanahmadqadri@hotmail.com 19 09 2024 15 11 2024 03 02 2025 13 02 2025 13 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Cause-related marketing Consumer repurchase intention...
Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (4): 709–730.
Published: 09 January 2024
...Sann Ryu Purpose This study aims to examine the visual effects of cause-related marketing (CM) posts on Instagram, with a focus on image resolution and consumer engagement. Design/methodology/approach Three studies were conducted through an experimental design. Study 1 (N = 155...
Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (2): 299–316.
Published: 19 April 2022
... of monetary donations. Situated in the cause-related marketing context, the purpose of this study is to test whether personalization and perceived social visibility moderate the influence of compassion on social engagement intention to participate in a company’s charity. Design/methodology/approach...
