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Keywords: Celebrity credibility
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Journal Articles
Nhi Thao Ho-Mai, Vinh Trung Tran, Vien Ky Nguyen, Uyen Thi Thu Do, Thanh Ba Truong, Phuong Thi Kim Tran
Journal of Research in Interactive Marketing (2024) 18 (6): 1155–1177.
Published: 05 February 2024
... Thi Kim Tran is the corresponding author and can be contacted at: phuong.ttk@due.udn.vn 02 08 2023 01 10 2023 20 12 2023 17 01 2024 22 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Celebrity credibility...
