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Keywords: Centrality of visual product aesthetics
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Journal Articles
From pixels to engagement: examining the impact of image resolution in cause-related marketing on Instagram
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Journal of Research in Interactive Marketing (2024) 18 (4): 709–730.
Published: 09 January 2024
... engagement Image resolution Brand credibility Processing fluency Centrality of visual product aesthetics Visual complexity In recent years, brands have increasingly adopted social media as a platform for implementing cause-related marketing (CM) strategies, leveraging its interactive capacity...
