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Keywords: ChatGPT 3
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (7): 1096–1124.
Published: 28 January 2025
... of consumer sentiments toward ChatGPT 3, reflecting varying degrees of acceptance and skepticism. These varied sentiments are crucial for organizations in shaping their interactive marketing strategies, particularly in how they deploy chatbots for consumer engagement and brand interaction. Practical...
