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Keywords: Clutter
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Journal Articles
Does cluttered social media environment hurt advertising effectiveness? The moderation of ad types and personalization
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Journal of Research in Interactive Marketing (2021) 15 (4): 592–606.
Published: 05 July 2021
...A-Reum Jung; Jun Heo Purpose The purpose of this study is to figure out the factors (i.e. ad type and ad personalization) that diminish the detrimental advertising clutter effects in terms of ad attention and ad clicks. Design/methodology/approach To fulfill the purpose, an eye-tracking study...
