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Keywords: Color-flavor associations
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (7): 984–1001.
Published: 10 November 2025
.... 04 04 2025 22 06 2025 17 08 2025 24 09 2025 26 09 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Color-flavor associations Packaging design External cues Expectation violation Virtual reality Product selection...
Includes: Supplementary data
