Keywords: Communication
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Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (1): 59–73.
Published: 26 March 2010
...Sally Harridge‐March; Sarah Quinton; Sally Harridge‐March Purpose The potential influence of consumer generated communication in the form of online discussion fora has been overlooked by marketers. The purpose of this paper to explore the content of discussion and the relationships between posters...

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