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Keywords: Conclusiveness
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Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (4): 623–640.
Published: 06 July 2021
...Qingjiang Yao Purpose This study aims to apply and test the effectiveness of message sidedness and conclusiveness in Google Ads advertising. Design/methodology/approach Four field experiments on Google Ad campaigns were conducted on the topics of energy and environment, the water–energy–food...
