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Keywords: Confidence in fit
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Journal Articles
From tech to touch: self-concept and testimonials in AR try-on versus website
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (3): 446–462.
Published: 05 October 2023
... effects of ideal self-congruence on purchase intention and confidence in fit. Low self-esteem consumers experience greater ideal self-congruence using AR when compared to the website. Confidence in fit partially mediates between ideal self-congruence and purchase intention. Higher levels of diagnosticity...
