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Keywords: Consumer generated advertising
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Journal Articles
Journal of Research in Interactive Marketing (2020) 14 (3): 305–336.
Published: 16 September 2020
... Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social media marketing Consumer generated advertising Structural equation modeling Social networking sites Buyer behavior The popularity of social network sites (SNS) has led...
Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 492–508.
Published: 29 October 2019
... communications Experiential marketing Customer insight Channel management Virtual communities Paid search Marketing communication Consumer generated advertising Social media marketing Online marketing SEO Content marketing High investment High involvement Low involvement Product category Product...
Journal Articles
Journal of Research in Interactive Marketing (2014) 8 (2): 102–123.
Published: 03 June 2014
... Marketing Consumer generated advertising Word-of-mouth marketing Mainstream print and broadcast media have faced major challenges in recent years, with many newspaper titles facing closure and television (TV) channels suffering shortfalls in revenue. Palmer and Koenig-Lewis (2009) state...
