... 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Consumer psychology Ethics Consumer behavior Human–computer interaction Marketing and finance Digital nudging Downstream reciprocity National Natural Science Foundation of China...

.... Encouraging reviewers to focus on key attributes with consistent sentiment and offering clear guidelines can further improve review clarity and value. Word-of-mouth marketing Online consumer behavior Consumer psychology Consumers increasingly rely on online reviews for purchasing...

... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Retail communication Consumer psychology Online retailing National Office for Philosophy and Social Sciences (CN) 19BGL103 The development of online retail...

... Consumer psychology Quantitative research Key Projects of Province Social Science of Hunan 19ZDB004 Past research on social media content marketing (SMCM) has focused on the examination of brand-generated content–text, pictures, and videos, as well as their combinations–and its impact...

...). This study also supports psychological reactance theory by revealing that increased perceived control diminished perceived freedom threat and subsequently alleviated consumers’ psychological reactance toward advertising messages (Study 2). Originality/value This study sheds light on the effectiveness...

... Consumer psychology Customer inspiration (hereafter CI) recently caught the spotlight in marketing theorizing because of its apparent outcomes as a customer management strategy (Böttger et al., 2017 ; Khoi et al., 2019). The fact that CI is either implied or used in the mission...

... re-use rights only Reviewer profile photos Negativity bias Elaboration likelihood model Perceived review helpfulness Review language Online marketing Consumer psychology Word-of-mouth marketing Decision-making Tourism marketing There are many online reviews available on online...

... be contacted at: hlim@utk.edu 25 09 2018 26 09 2019 27 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social media marketing Advertising Social media advertising Consumer psychology Brand management The rise...

.... Linwan Wu can be contacted at: linwanwu@mailbox.sc.edu 28 06 2017 16 09 2017 06 10 2017 23 10 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Internet marketing Pokémon GO Consumer psychology Mobile advertising...

..., darkness enhances people’s evaluation toward these taboo-themed ads. However, if one of the goals of advertisers is to create an ad that is amenable to sharing, developing a humorous taboo-themed ad may not be the most rewarding strategy. Online advertising Consumer psychology Advertising...

... relationships together. Marketing research Consumer psychology Consumer behavior Marketing strategy Marketing education Marketing psychology Researchers have not fully explored the extent to which the trust phenomenon influences consumer transactions. To utilize this phenomenon, business...

... match self-presentational motives of broadcasters, and their need for interaction with a large audience. © Emerald Group Publishing Limited 2014 Social media marketing Facebook Brand management Consumer behavior Internet Consumer psychology Since its emergence, social media...