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Keywords: Consumer returns
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Journal Articles
Understanding how customer interaction drives e-loyalty during returns handling in online retailing
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Journal of Research in Interactive Marketing (2025) 19 (4): 590–607.
Published: 16 September 2024
... likely to exhibit intent to loyalty. Based on the above discussion, this study proposes that e-returns service interaction and its sub-dimensions positively impact customer loyalty (Hypothesis 1), corresponding to path P4 in the conceptual model shown in Figure 1 . Consumer returns Returns service...
