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1-4 of 4
Keywords: Consumer shopping
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (7): 1145–1161.
Published: 10 February 2025
... intention varies based on the features of specific applications. Customer value Consumer shopping Customization Technology in retailing Interactivity With the precise measurement and modeling of individuals’ bodies, 3D body scanning technology has been widely utilized as a crucial tool...
Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (1): 22–36.
Published: 07 September 2021
...P.K. Kannan; Gauri Kulkarni Purpose The Covid-19 pandemic and the related closures and lockdowns have changed how consumers shop for products and how they consume them. In this paper, the authors focus on how customers' journeys from the awareness stage down to purchase and loyalty stages have...
Journal Articles
Journal of Research in Interactive Marketing (2020) 14 (4): 357–389.
Published: 08 October 2020
... hypothesis was developed: Online consumer behavior Retail marketing Consumer behavior Customer service Retailing Retailing online Consumer shopping Buyer behavior Web aesthetics Stimulus–organism–response theory method Retail VisAWI E-commerce The development of internet-based...
Journal Articles
Journal of Research in Interactive Marketing (2018) 12 (2): 193–214.
Published: 13 March 2018
... © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only E-commerce Computer mediated communication Consumer behavior internet Customer experience Computer-mediated environments Consumer shopping Some of the influential theories of consumer...
