Keywords: Consumer shopping
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Journal Articles
Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (1): 22–36.
Published: 07 September 2021
...P.K. Kannan; Gauri Kulkarni Purpose The Covid-19 pandemic and the related closures and lockdowns have changed how consumers shop for products and how they consume them. In this paper, the authors focus on how customers' journeys from the awareness stage down to purchase and loyalty stages have...
Journal Articles
Journal Articles
Journal of Research in Interactive Marketing (2018) 12 (2): 193–214.
Published: 13 March 2018
... © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only E-commerce Computer mediated communication Consumer behavior internet Customer experience Computer-mediated environments Consumer shopping Some of the influential theories of consumer...

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