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Keywords: Consumer trust
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Journal Articles
Simpler online ratings formats increase consumer trust
Available to Purchase
Journal of Research in Interactive Marketing (2017) 11 (2): 131–141.
Published: 12 June 2017
... on consumer trust and processing fluency. Design/methodology/approach Drawing on the latest behavioral research, two empirical experimental studies test whether the format of online customer ratings affects consumer trust and processing fluency. Findings The studies offer converging evidence...
