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Keywords: Consumer-generated advertising
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Journal Articles
Journal of Research in Interactive Marketing (2020) 14 (1): 89–110.
Published: 27 April 2020
... Licensed re-use rights only Online marketing Online consumer behaviour Pricing Consumer behaviour internet Consumer-generated advertising H2. Releasing a mobile app as a free or freemium app has a positive effect on the product evaluation sentiment in comparison to premium apps...
Journal Articles
Journal of Research in Interactive Marketing (2018) 12 (1): 45–78.
Published: 08 December 2017
... 08 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Advertising Brand management Marketing communication Consumer-generated advertising Online consumer review Firm-based communication The marketplace has increasingly become...
