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Keywords: Consumer-generated advertising
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Journal Articles
Effects of app pricing structures on product evaluations
Available to Purchase
Journal of Research in Interactive Marketing (2020) 14 (1): 89–110.
Published: 27 April 2020
... Licensed re-use rights only Online marketing Online consumer behaviour Pricing Consumer behaviour internet Consumer-generated advertising This paper also contributes to consumer engagement literature (Brodie et al., 2011 ; Brodie et al., 2013 ; Kim et al., 2016...
Journal Articles
Effects of online consumer reviews on firm-based and expert-based communications
Available to Purchase
Journal of Research in Interactive Marketing (2018) 12 (1): 45–78.
Published: 08 December 2017
..., providing enjoyable experiences to their audiences (MacInnis and Jaworski, 1989). Advertising Brand management Marketing communication Consumer-generated advertising Online consumer review Firm-based communication The marketplace has increasingly become an arena for brand competition...
