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Keywords: Consumption evaluation
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Journal Articles
Journal of Research in Interactive Marketing 1–17.
Published: 13 March 2026
... journey, focusing on the search experience, subsequent product valuation, and consumption evaluation. Design/methodology/approach Three controlled experiments (N = 321) utilized between-subjects designs to compare visual search (via Vivino) with text-based search for wine. Study 1 established...
Includes: Supplementary data
