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Keywords: Continuance intention
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Journal Articles
Determinants of chatbot continuance intention in airlines: theory and evidence
Available to Purchase
Journal of Research in Interactive Marketing 1–23.
Published: 13 January 2026
...Aashish Mehra; Justin Paul; Sneha Rajput; Govind Soni; Serhat Ata Purpose The purpose of the current study is to evaluate the continuance intentions (CIs) of chatbot users in airlines and/or air travel booking companies, which is explored by integrating the extended technology acceptance model...
Journal Articles
Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (5): 865–899.
Published: 30 May 2024
... imagery and social presence on user immersion and continuance intention within SC apps. Social presence and immersion were found to mediate the proposed paths. Additionally, autotelic personality traits were identified as moderators, influencing the strength of these relationships. Originality/value...
