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Keywords: Continuance intention
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Journal Articles
Journal of Research in Interactive Marketing 1–23.
Published: 13 January 2026
...Aashish Mehra; Justin Paul; Sneha Rajput; Govind Soni; Serhat Ata Purpose The purpose of the current study is to evaluate the continuance intentions (CIs) of chatbot users in airlines and/or air travel booking companies, which is explored by integrating the extended technology acceptance model...
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