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Keywords: Conversational virtual shopping assistant
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Journal Articles
Journal of Research in Interactive Marketing 1–24.
Published: 16 January 2026
...Xiqing Han; Sihong Li; Huawei Liu; Hui Li; Min Zhang Purpose Conversational virtual shopping assistants (CVSAs) have emerged as innovative tools for product recommendation. However, there is still no broad consensus in the industry regarding their design, which has hindered their rapid diffusion...
Includes: Supplementary data
