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Keywords: Coolness
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Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (1): 19–37.
Published: 03 December 2021
...Laura Lucia-Palacios; Raúl Pérez-López Purpose This paper analyzes the direct and indirect effects of the autonomy of smart home speakers on consumer experience, weighing its benefits and costs in the following areas: usefulness, interactivity, coolness, service failure severity and intrusiveness...
