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Keywords: Corporate communication
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Journal Articles
Journal of Research in Interactive Marketing (2018) 12 (1): 94–104.
Published: 19 December 2017
... at: coltonhebert@outlook.com 31 08 2017 01 11 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Internet marketing Blogs Corporate communication Consumer behavior internet Technology advances allow businesses to communicate...
Journal Articles
Journal of Research in Interactive Marketing (2015) 9 (1): 4–30.
Published: 09 March 2015
... of the Fortune 500 list seems to have engendered a basic weakness in the study in terms of a full understanding of consumer–brand interactions appearing on social media. © Emerald Group Publishing Limited 2015 Social media marketing Corporate communication Social networking sites Facebook Brand...
