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Keywords: Corporate social responsibility
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Journal Articles
Journal of Research in Interactive Marketing 1–21.
Published: 30 July 2026
...Sann Ryu Purpose As AI-generated images proliferate on social media, brands face trade-offs in using them for corporate social responsibility (CSR) communication. This study examines when and how AI-generated images versus real human photos differentially influence consumer responses to CSR posts...
Includes: Supplementary data
Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (6): 1178–1204.
Published: 16 February 2024
... be contacted at: anjala.krishen@unlv.edu 11 04 2023 01 08 2023 24 10 2023 04 01 2024 10 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Climate change Twitter Corporate social responsibility Narratives Semantic...
