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Keywords: Customer interaction with short video platforms
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (3): 482–497.
Published: 06 December 2024
... commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Customer interaction with short video platforms Customer input Content originality...
