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Keywords: Customer orientation
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Journal Articles
Direct Marketing: An International Journal (2008) 2 (1): 36–47.
Published: 28 March 2008
... successfully according to the customer demography data – age, income, gender, and educational level. Demographics Selling methods Customer orientation Direct marketing Direct marketing tactics emphasize direct, one‐to‐one, personal contact and bi‐directional feedback between an enterprise...
