Keywords: Customer relations
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Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (1): 59–73.
Published: 26 March 2010
... behaviour Wines Customer relations The type of information provided by research into internet technologies covers not only how consumers use the technology to communicate but also the non‐technologically centred information, such as the level of relationships formed between individuals and groups...
Journal Articles
Direct Marketing: An International Journal (2009) 3 (4): 229–243.
Published: 16 October 2009
... Publishing Limited 2009 Customer relations Customer service management Football Internet The electronic customer relationship management (e‐CRM) is defined as the application of information and communication technology to increase the scale and scope of customer services (Greenberg, 2001...
Journal Articles
Direct Marketing: An International Journal (2008) 2 (4): 239–247.
Published: 17 October 2008
... customer related information from every department of the organization. CRM is a process designed to collect data related to customers, to grasp features of customers, and to apply those features in particular marketing activities (Swift, 2001). Customer assessments of overall relationship quality...

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