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Keywords: Customer service well-being
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (7): 1037–1057.
Published: 21 January 2025
... to investigate the impact of customer value co-creation behavior (CVCB) on customer service well-being (CSW). This study also explores the moderating roles of communication and task characteristics of interactive medical interfaces. Design/methodology/approach A survey of 353 patients with online...
