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Keywords: Customer value co-creation
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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (3): 384–402.
Published: 16 September 2021
... (McCracken, 1986). We focus on customer value co-creation through symbolic design in new product development. Psychological distance refers to the subjective experience of something or someone being close to or far from the self, here and now (Trope and Liberman, 2010). Psychological distance theory...
