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Keywords: Data Security
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Journal Articles
Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (1): 31–37.
Published: 02 August 2023
... for individuals. In addition, the aggregation of personal data and the creation of detailed profiles raise questions about data security and the potential for data breaches. The more comprehensive and detailed the profiles, the greater the risk that they will fall into the wrong hands, potentially leading...
