Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Issue Section
Date
Availability
1-2 of 2
Keywords: Database marketing
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal of Research in Interactive Marketing (2017) 11 (1): 2–15.
Published: 13 March 2017
... approach for the example where campaigns are used to generate product purchases. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Data mining Customer analytics Direct marketing Database marketing If cost reduction is the primary goal, customers...
Journal Articles
Direct Marketing: An International Journal (2008) 2 (3): 186–187.
Published: 22 August 2008
...Catherine Demangeot Martin Baier , Kurtis M. Ruf , and Goutam Chakraborty . Contemporary Database Marketing – Concepts and Applications . Racom Publications Inc., Evanston, IL , 2002 . , ISBN: 0‐9704515‐1‐2 © Emerald Group Publishing Limited 2008...
