Keywords: Deep learning
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (5): 861–879.
Published: 30 December 2024
...Billy T.W. Yu; Stella T.X. Liu Purpose This analysis examines the evolving role of deep learning in engagement marketing research. It tries to address a critical knowledge gap despite the rapid growth of artificial intelligence (AI) applications in this field. Design/methodology/approach Using...
Includes: Supplementary data

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