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Keywords: Dependent demand
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Journal Articles
Direct Marketing: An International Journal (2008) 2 (1): 5–19.
Published: 28 March 2008
...., 1984, p. 3). © Emerald Group Publishing Limited 2008 Television Direct marketing Teleshopping Spain Dependent demand Although the rate of change is not the same in all countries due to the different influences of cultural, legal, political, technological and economic...
