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Keywords: Design affordance
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Journal Articles
Journal of Research in Interactive Marketing 1–24.
Published: 16 January 2026
.... Moreover, theoretical understanding of how CVSA design affects downstream consumer behavior remains limited. Design/methodology/approach Drawing on the theoretical lens of design affordance, this research employs a mixed-methods approach to address these gaps. A grounded theory analysis of 40 semi...
Includes: Supplementary data
